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The best skincare routine for dry skin in winter is simple: cleanse gently, apply moisturizer while skin is still damp, switch to a richer cream, and keep wearing sunscreen. Cold air, wind and indoor heating all pull moisture from your skin, so a routine that worked in July often feels tight and flaky by December. Here’s a morning and night routine, step by step, plus the habits that make the biggest difference.

Why dry skin gets worse in winter

Cold outdoor air holds very little moisture, and forced-air heating dries indoor air even further. Add wind, big temperature swings between outside and inside, and long hot showers, and your skin barrier — the thin layer of lipids that keeps water in — takes a hit.

The result: tightness after washing, flaking around the nose and cheeks, redness, rough patches and a dull look. Even oily skin can become dehydrated in winter, feeling tight while still looking shiny.

Your morning winter skincare routine

In the morning, the goal is to hydrate and protect before you head out into the cold.

  1. Cleanse gently — or just rinse. If you cleansed well the night before, lukewarm water or a creamy, non-foaming cleanser is often enough. Skip anything that leaves skin squeaky.
  2. Hydrating toner or essence (optional). Pat it onto slightly damp skin. Look for glycerin, hyaluronic acid or panthenol.
  3. Serum. Hydrating and soothing serums are the winter workhorses. If you use vitamin C, morning is a good time for it — just watch for stinging on compromised skin.
  4. Moisturizer. Go a step richer than your summer formula, and apply it while skin is still a little damp.
  5. Sunscreen. Finish with a broad-spectrum SPF 30 or higher. Winter sun still counts, especially on ski trips and bright, snowy days.

Not sure what goes before what? Our guide to how to layer serums breaks down the order, but the shorthand is thinnest to thickest.

Your nighttime winter skincare routine

Evening is when you can be most generous with moisture.

  1. Remove makeup and sunscreen. A cleansing balm, oil or micellar water dissolves products without scrubbing.
  2. Second cleanse, if needed. Use a gentle, low-foam cleanser after heavy makeup or water-resistant SPF. On bare-skin days, you can skip it.
  3. Go easy on actives. Exfoliating acids and retinoids are more likely to irritate dry winter skin. If they’re already part of your routine, consider using them less often, and hold off on introducing new ones during the coldest weeks.
  4. Hydrate. A serum with hyaluronic acid, glycerin or panthenol on damp skin.
  5. Seal it in. A rich cream with ceramides, shea butter, squalane or plant oils. For very dry spots — around the nose, on the cheeks — add a thin layer of petrolatum-based balm on top.

Winter routine at a glance

Step Morning Night
Cleanse Water rinse or creamy cleanser Balm or oil, then gentle cleanser if needed
Hydrate Toner/essence or hydrating serum Hydrating serum on damp skin
Treat Vitamin C, if your skin tolerates it Acids or retinoids, less often than usual
Moisturize Richer cream than summer Rich cream; balm on very dry patches
Protect Broad-spectrum SPF 30+ —

Ingredients to look for (and to skip)

For dry skin, the American Academy of Dermatology suggests looking for moisturizers that contain:

  • Glycerin and hyaluronic acid — humectants that draw water into the skin.
  • Shea butter, jojoba oil and lanolin — emollients that soften and smooth.
  • Petrolatum, mineral oil and dimethicone — occlusives that form a seal so water doesn’t evaporate.
  • Lactic acid — a gentle option that helps hydrate and smooth rough texture.

Choose creams or ointments over lotions — they’re thicker and more effective for dry skin. And reach for fragrance-free products. Note that “unscented” isn’t the same thing: unscented products can still contain ingredients that mask odors. The AAD also suggests avoiding products with alcohol and fragrance when skin is very dry.

Habits that matter more than a new cream

The most expensive moisturizer can’t undo a daily habit that keeps stripping your skin.

  • Keep showers short and warm. Five to ten minutes in warm (not hot) water, with the bathroom door closed to hold in humidity. Pat dry instead of rubbing.
  • Moisturize within minutes. Apply your body lotion or cream while skin is still damp after showering or washing your face.
  • Run a humidifier. A portable one in the bedroom overnight helps during heating season. Clean it regularly to prevent mold.
  • Mind your fabrics. Wool and polyester right against the skin can irritate dry skin; a soft cotton or silk layer underneath helps. If you’re shopping for knitwear, our wool vs cashmere guide explains which fibers feel softer.
  • Protect hands and lips. Use hand cream after every wash and wear gloves outside and while doing dishes. Keep a lip balm or petroleum jelly with you — and switch products if one stings.

Common winter skincare mistakes

  • Scrubbing away flakes. Flaking is a sign of dryness, not a reason to exfoliate harder. Physical scrubs usually make it worse.
  • Long, hot showers. They feel great in January and are one of the biggest drivers of dry skin.
  • Overhauling everything at once. Change one or two products — usually cleanser and moisturizer — so you can tell what’s helping.
  • Skipping moisturizer on oily skin. Stripped, dehydrated skin can look and feel worse. A lightweight, non-comedogenic moisturizer still helps.
  • Saving sunscreen for summer. UV exposure doesn’t take the winter off.

When to see a dermatologist

Seasonal dryness usually improves within a few weeks of gentler habits. If it doesn’t — or if your skin cracks, bleeds, itches intensely, or develops red, scaly patches — book a visit with a board-certified dermatologist. Persistent dryness can be linked to conditions like eczema (atopic dermatitis) or psoriasis, which need proper diagnosis rather than a new jar of cream. Also tell your dermatologist if any product burns or stings.

The short version

For dry skin in winter: cleanse gently with lukewarm water, apply hydrating products and a rich cream to damp skin, use acids and retinoids less often, wear SPF 30+ every morning, and back it all up with a humidifier, gloves and short showers. Small, consistent changes beat a complete routine overhaul.

Heading to a holiday dinner with freshly hydrated skin? Here’s what to wear to Thanksgiving.

Sources: American Academy of Dermatology — Dermatologists’ top tips for relieving dry skin, AAD — Cold weather and your skin.

FAQ

Should I change my skincare routine in winter?

Usually, yes — but you don't need to start over. Swapping in a gentler cleanser and a richer moisturizer, and using exfoliating acids less often, covers most of what dry winter skin needs. Keep anything that still feels comfortable.

Do I need sunscreen in winter?

Yes. The American Academy of Dermatology recommends a broad-spectrum sunscreen with SPF 30 or higher year-round. It matters even more on bright days, at altitude and around snow, which reflects sunlight.

Is cream or lotion better for dry skin in winter?

Creams and ointments are generally more effective than lotions for dry skin because they're thicker and better at keeping water from evaporating. Lotions can work in the morning or on less dry areas, but a cream is the safer bet at night.

Why is my skin still flaky even though I moisturize?

Common culprits are hot showers, harsh or foaming cleansers, dry indoor heat and moisturizing on fully dry skin. If your skin stays flaky, itchy or cracked after a few weeks of gentle care, see a board-certified dermatologist.

This article is for general information only and is not a substitute for advice from a doctor or other professional.